SUGAR Cosmetics
About Us
Born in 2012 from the entrepreneurial minds of Kaushik Mukherjee and Vineeta Singh, Sugar started as a small online store with big dreams. But what makes Sugar so unique? Well, they have cracked the code of understanding Indian requirements and creating high-performance, sweat and heat-resistant, cruelty-free makeup that actually works! Forget those foreign brands that melt off in the heat - Sugar's here to stay!
It's not just about the product either, but the attitude. Sugar's bold and quirky packaging, coupled with its killer social media game, has captivated millennials across India. It's not afraid to break the mould and redefine beauty standards, making it a cult favourite among young women.
Sugar's success story is a testament to its smart business strategy. Its direct-to-consumer (D2C) model and a savvy omnichannel approach allow it to reach customers everywhere, whether through its website, apps, or partnerships with giants like Amazon and Nykaa. And it's not just online; Sugar has a whopping 45,000 retail outlets across 550 cities — including 200 of its very own swanky stores!
But this journey has not been all rainbows and sunshine. While the COVID-19 pandemic shook the world, Sugar pivoted like a pro. It started focusing on online sales and doubling down on digital marketing. With no intention of stopping there, Sugar has set its sights set on global domination, with products already making waves in Korea, Germany, Italy, and the US. And hold onto your hats because they're planning a grand IPO by 2024 or 2025!
So, what's the secret sauce behind Sugar's sweet success?
1. A Strong Brand Identity: Sugar knows who it is and who it caters to—bold, independent women who aren't afraid to express themselves.
2. Top-notch Products: High-quality, cruelty-free, and made to withstand the Indian climate – what's not to love?
3. Omnichannel Mastery: They're everywhere—online, offline, and on social media—making it super easy for customers to get their Sugar fix.
4. Customer-Obsessed: Sugar constantly listens to its customers and develops innovative products that meet their needs.
Sugar Cosmetics is a force to be reckoned with in the beauty industry. With its finger on the pulse of what its customers want, commitment to quality, and unstoppable drive, Sugar is poised to become a global beauty powerhouse.
Story of Sugar told by our editorial team
SUGAR Cosmetics
Born in 2012 from the entrepreneurial minds of Kaushik Mukherjee and Vineeta Singh, Sugar started as a small online store with big dreams. But what makes Sugar so unique? Well, they have cracked the code of understanding Indian requirements and creating high-performance, sweat and heat-resistant, cruelty-free makeup that actually works! Forget those foreign brands that melt off in the heat - Sugar's here to stay!
It's not just about the product either, but the attitude. Sugar's bold and quirky packaging, coupled with its killer social media game, has captivated millennials across India. It's not afraid to break the mould and redefine beauty standards, making it a cult favourite among young women.
Sugar's success story is a testament to its smart business strategy. Its direct-to-consumer (D2C) model and a savvy omnichannel approach allow it to reach customers everywhere, whether through its website, apps, or partnerships with giants like Amazon and Nykaa. And it's not just online; Sugar has a whopping 45,000 retail outlets across 550 cities — including 200 of its very own swanky stores!
But this journey has not been all rainbows and sunshine. While the COVID-19 pandemic shook the world, Sugar pivoted like a pro. It started focusing on online sales and doubling down on digital marketing. With no intention of stopping there, Sugar has set its sights set on global domination, with products already making waves in Korea, Germany, Italy, and the US. And hold onto your hats because they're planning a grand IPO by 2024 or 2025!
So, what's the secret sauce behind Sugar's sweet success?
1. A Strong Brand Identity: Sugar knows who it is and who it caters to—bold, independent women who aren't afraid to express themselves.
2. Top-notch Products: High-quality, cruelty-free, and made to withstand the Indian climate – what's not to love?
3. Omnichannel Mastery: They're everywhere—online, offline, and on social media—making it super easy for customers to get their Sugar fix.
4. Customer-Obsessed: Sugar constantly listens to its customers and develops innovative products that meet their needs.
Sugar Cosmetics is a force to be reckoned with in the beauty industry. With its finger on the pulse of what its customers want, commitment to quality, and unstoppable drive, Sugar is poised to become a global beauty powerhouse.
Story of Sugar told by our editorial team
